The beta-testing campaign platform for research projects

Reachout Communication Package

Contents

This package provides ReachOut campaign managers with communication material that can be used to promote their campaign, recruit beta-testers and motivate them to follow the entire process until the feedback questionnaire. 

Announcement email

Subject: [<Project_Name] beta testing campaign launched 

Dear <Full_Name>,

We are glad to announce the launch of<Project_Name> <Project_Software> beta testing campaign.

Take this unique opportunity to evaluate <Project Software> for free. You can be among the first to discover one of the most advanced <Project_Technologies> offered by a EU-funded research and innovation consortium. 

Experiment the latest release of <Project_Name>/<Project Software> and tell us how it can <optimize your working environment, enhance the user experience, help you innovate faster, offer a competitive advantage>. (select relevant benefits from a list)

As a recognition for your efforts and useful feedback, you will receive <a customized gift> and be added as a <Project_Name> contributor.

This offer is limited to beta testers interacting with the project team, by <BetaTesting_EndDate>. You will be contacted individually for contributions opportunities and to receive your customized early user gift.  

For an overview of <Project_Name> approach and technologies, please <watch this short video primer OR read this white paper>, then follow three simple steps:.

1. Click here to get started for free: download and try <Project_Software> Now!
2. You will find first help in the <Project_getting_started_guide>.
3. Then, fill in the <Project_Feedback_Questionnaire>

Thank you for your cooperation. We hope you'll have a great testing experience with <Project_Software> .

The <Project_Name> designers are ready to support your testing efforts. Should you meet an issue, just send the error message and/or a screenshot to <Project_Support_Contact>. We will contact you soon.

Looking forward to interact with you.

The <Project_Name> team

Announcement Tweets

  • We are looking for new beta testers for @Project_Name @Project_Software. Try it for free and don't hesitate to interact with the designers. Your feedback is important and valuable. Join the @ReachOut_H2020 BetaCenter services: <short_URL>
  • New @ReachOut_project beta testing campaign launched with #H2020 @Project_Name about #technology_key_hashtag. Join the first users now: <short_URL>

Campaign Webpage

<Project_Software> Beta Testing Campaign

<Project_Name> <Project_Software> offers <Project_Main_Benefits>. Short pitch here in two-three sentences. For more information, please view the video primer and/or read the <Project_Name> white paper.

Join the beta testing campaign now!

Trying the (open source) <Project_Software> is a free initiative that will improve your productivity in your environment (or other main benefit). Experiment the latest release available now:

  • Don't be shy, join the beta testing campaign to interact with <Project_Name> developers: EMail Field + Join Button
  • Download and try <Project_Software>. You will find first help in the <Project_getting_started_guide>.
  • Fill in the <Project_Feedback_Questionnaire>

Where are the beta-tester benefits?

You'll have nothing to lose and everything to win, including <Project_main_benefit>!
Moreover, you'll be among the first to discover the most advanced software for your environment.
As a recognition for your efforts and useful feedback, you might receive a customized gift and be added as a <Project_Name> contributor. This offer is limited to the beta testers interacting with the <Project_Name> team, by <BetaTesting_EndDate>. You will be contacted individually for a customized gift and for contribution opportunities. So, please provide a valid contact email.

Support contact

This campaign will evolve with up-to-date software releases to discover. Come back regularly!
You can find more relative software or plug-ins on <github_plug-ins>
Feel free to contact the support team and to contribute <Project_support_contact>.

Announcement Tweets

When you create a new beta-testing campaign, the campaign page is created with a Tweet button with a pre-defined message announcing the campaign launch. Here are some alternative messages you can use.

  • Optimize your working environment: Join the @Project_Name new #software #betatesting campaign by @ReachOut_H2020: Try <Project_Software> now! <short_URL>
  • Enhance user experience: Join the @Project_Name new #software #betatesting campaign by @ReachOut_H2020: Try <Project_Software> now! <short_URL>
  • Innovate faster: Join the @Project_Name new #software #betatesting campaign by @ReachOut_H2020: Try <Project_Software> now! <short_URL>
  • Win a competitive advantage: Join the @Project_Name new #software #betatesting campaign by @ReachOut_H2020: Try <Project_Software> now! <short_URL>

Wrap-up email (ReachOut team)

The @Project_Name beta testing campaign will end soon. Check out your @ReachOut_h2020 campaign dashboard and export the latest metrics to illustrate your dissemination and exploitation efforts.

Campaign Flyer

Participate in <Project_Name> Beta Testing Campaign

Description of <Project_Name> and <Project_Software> with main benefits.

Why participate in the Beta Testing Campaign?

  • Be among the first to discover the most advanced <software_technologies>
  • Your valuable feedback will help us refine the next release
  • Drive improvement in your own environment like never before
  • Receive a customized gift 

Download and try out <Project_Software> now and don't forget to sign up to the <Project_Name> beta testing campaign!

<URL> + <QR-Code?>

EU Flag + EU funding

(STAMP Flyer Example: https://www.stamp-project.eu/view/main/STAMP_Beta_Test_Flyer)

Thank you email

Subject: [<Project_Name>] Thank you for your evaluation of <Project_Software> 

Dear Beta tester,

Thank you for your involvment in <Project_Name> and for your feedback. We hope you had a great testing experience with <Project_Software>.

Now, you can  also try the latest <Project_Plug-in> or related software. Download it and read the online documentation: <Project_URL>
If you meet an issue, just send the error message or a screenshot and the <Project_Support> team will support your efforts.

Please follow <Project_Name> social networks:

<Project_Name> on twitter: http://www.twitter.com/<Project_Name>
<Project_Name> on LinkedIn: http://www.linkedin.com/<Project_Name> 

Signature

Thank you email, feedback missing

Subject: [<Project_Name>] Thank you for your evaluation of <Project_Software>. Please, send your feedback now!

Dear Beta tester,

Thank you for your involvment in <Project_Name>. We hope you had a great testing experience with <Project_Software>.

However, we did not receive your feedback yet.
Please, fill this form online: <URL>

If you meet an issue, just send the error message or a screenshot and the <Project_Support> team will help you.

All the <Project_Name> designers are ready to interact with you, to better understand your practices and environment, and to support your efforts.
Looking forward to read you soon.

Please follow <Project_Name> social networks:

<Project_Name> on twitter: http://www.twitter.com/<Project_Name>
<Project_Name> on LinkedIn: http://www.linkedin.com/<Project_Name> 

Signature

Workshop Registration

Dear XXX,

I am pleased to personally invite you to a workshop about <Project_Name> where the designers will present their latest software, likely to offer new fruitful collaborations between research and industry.

This workshop will take place at <place>, on <January 30th from 1:30PM to 6:00PM>, with networking breaks.

Take this opportunity to bring your laptop and test your own Java/Maven test suite.
You will be able to interact with the designers of the  project on best practices.

The workshop is free but online registration is mandatory - an identity card could be requested at the reception desk.
Free registration to the Workshop:

To register to a ReachOut / H2020 Project workshop, please use a button link in the public web page such as (URL to eventbrite or equivalent service):
Full Agenda and Free Registration

Looking forward to seeing you again.

Signature